Floral is a luxury contemporary jewellery brand founded with a vision to create timeless pieces that embody elegance, individuality, and refined craftsmanship. Designed for those who appreciate understated luxury, Floral blends modern aesthetics with meaningful design to create jewellery that feels personal and enduring.
All Floral pieces are crafted using premium 18K gold-plated materials. We do not cater to brass. Each design undergoes rigorous quality testing before launch, ensuring exceptional finish, durability, and comfort. From delicately curated everyday pieces to customized charms and laser-engraved jewellery, Our commitment to craftsmanship, detail, and customer satisfaction defines everything we create.
Our Founder
Floral was founded by Simran Ajaz, driven by a passion for fine detailing and a desire to make luxury jewellery accessible without compromising on quality. With a keen eye for design and a deep appreciation for craftsmanship, the founder envisioned a brand that celebrates elegance in its purest form—jewellery that tells a story and lasts beyond trends.
Under her creative direction, Floral continues to evolve as a brand rooted in sophistication, authenticity, and thoughtful design.
At Floral, we believe true luxury lies in care—care in creation, care in quality, and care in every piece that becomes part of your story.
Founder’s Note
Floral was created from a heartfelt love for jewellery that carries meaning. I wanted to design pieces that feel personal—jewellery that becomes part of your story, your milestones, and your everyday moments.
Every Floral piece is crafted with care, intention, and attention to detail, using premium 18K gold-plated materials and tested for quality before it reaches you. My hope is that when you wear Floral, you feel confidence, beauty, and a quiet sense of luxury.
Thank you for trusting Floral to be part of your journey.
With love, Simran Ajaz Founder, Floral
The Heart of Floral
At Floral, every piece is created with purpose, precision, and a commitment to timeless elegance and quality craftsmanship.
Vision
To create elegant, enduring jewellery that blends modern design with personal meaning—pieces that transcend trends and become part of your story.
Mission
Our mission is to deliver premium 18K gold-plated jewellery, thoughtfully designed, rigorously tested, and crafted with uncompromising attention to detail.
Brand Philosophy
We believe luxury lies in intention—creating jewellery that feels personal, meaningful, and effortlessly refined for everyday moments and milestones.